Engaging Social Media & Outstanding Websites

I help small businesses grow online by combining creativity, strategic insight, and the right tools to build a strong, engaging digital presence.

Comprehensive Digital Services

Website Creation & Management

Open laptop displaying an image gallery on its screen

I help you build and manage a website that works for you, taking care of everything from design and updates to hosting, security, and payments. A platform keys in the hands, easy to use, safe, & ready to grow.

  • I specialize in managing and optimizing content management systems such as WordPress, Squarespace, Wix, and Shopify. This includes regular updates, performance enhancements, plugin and app management, and ensuring your site runs smoothly and efficiently.

  • Using pre-built templates, I customize your website to align with your brand identity while focusing on intuitive navigation and user-friendly design. This ensures a visually appealing interface that enhances the visitor experience and supports your business goals.

  • I assist with setting up reliable website hosting, managing domain registration, and providing ongoing technical support. Whether it’s fixing bugs, troubleshooting errors, or helping you navigate backend tools, I make sure your site remains operational and stress-free.

  • I conduct thorough website security audits, identify vulnerabilities, and provide detailed reports. Based on these insights, I implement security best practices and recommend trusted plugins or integrations to protect your data and build user trust.

  • I help you meet GDPR requirements by setting up secure data collection processes, cookie consent banners, and privacy policies. Your website will be equipped to handle personal data lawfully, keeping both your users and business protected.

  • I ensure smooth integration of payment gateways such as Stripe or PayPal into your site, allowing you to accept online payments securely. This includes optimizing checkout processes and enhancing the overall e-commerce experience for your customers.

Social Media Strategy & Management

Hand holding a smartphone displaying a grid of lifestyle images

I manage your social media with thoughtful planning, creative content, and real engagement, helping your brand connect with the right audience and grow consistently.

  • Together, we’ll craft a clear plan that fits your brand’s personality and goals. I focus on what your audience wants to see and how to deliver it in a way that feels authentic and engaging.

  • I organize your posts into easy-to-follow monthly calendars, so your content stays consistent and timely. This helps keep your audience interested and your presence steady without stress.

  • I take care of publishing your posts at the best times, making sure your social channels stay active and your content reaches your audience when they’re most engaged.

  • Building relationships is key! I respond to comments, messages, and interact with your followers to create a welcoming space where your community feels heard and valued.

  • Each social media platform is different, so I tailor your posts to fit their unique style and audience - from Instagram’s visuals to LinkedIn’s professional tone - making sure your content looks great and performs well everywhere.

  • To help your posts get discovered, I write captions with the right keywords and research trending hashtags. This boosts your visibility and brings more people to your brand.

Content-Focused SEO
(Search Engine Optimization)

Person holding a pen and writing on a lined notebook at a desk with papers.

  • I enhance your website content to make it easier for search engines like Google to understand and rank your pages, which also helps your social media perform better by driving more traffic.

  • I optimize your page titles, meta descriptions, and image alt texts to make sure they include the right keywords, so your site stands out in search results and attracts clicks.

  • By using schema markup and properly structuring your content with header tags (H1, H2, H3), I help search engines better interpret your pages and improve how your listings appear online.

  • I analyze your website’s loading speed using tools like Google PageSpeed Insights and apply fixes to make your site load faster, providing a better experience for visitors and boosting your search rankings.

  • I set up and manage Google Analytics and Google Search Console to track your site’s performance, monitor user behavior, and identify opportunities to improve your content and accessibility.

I boost your website’s visibility by improving content, structure, and technical details, helping you rank higher on search engines and reach more people naturally.

Still figuring out what are your digital marketing needs?

Book a first free consultation with me to talk about your project, define your needs and defining the first steps to grow your business online.

My Lasts Projects

✦ Website Redesign & Optimization – Gazette NYC Restaurant

Cozy dining area with a round table

Platform: Squarespace

I redesigned and optimized the website of Gazette NYC to improve performance, navigation, and brand presentation:

  • Improved Navigation & UX: Simplified the menu, organized content for readability, and added clear call-to-actions for a smooth user journey.

  • Performance Boost: Optimized image quality and loading speed for better accessibility across devices.

  • Design Refresh: Updated the visual style to reflect modern aesthetics while maintaining brand consistency.

  • New Page Creation: Developed a dedicated page to highlight Gazette’s private events and party services.

✦ Website Improvements
– New York City Therapist

Minimalist workspace

Platform: Squarespace

In 2023, I redesigned Amber’s website to reflect her evolving brand and attract new clients. The project included a complete visual and structural refresh, continued into 2024 to stay aligned with trends and client needs:

  • New Branding & Modern Template Integration: Applied updated branding and integrated a clean, contemporary Squarespace template to enhance her professional identity.

  • Content & Visual Refresh: Revised copy and selected new images to boost clarity, trust, and engagement.

  • SEO Optimization: Implemented keywords, meta descriptions, and alt texts to improve search visibility.

  • Navigation Overhaul: Created separate service pages for therapy and coaching, with a simplified and intuitive menu.

  • Performance Enhancements: Optimized visuals and loading speed for smooth performance across all devices.

✦ Social Media Management & Workshop Promotion
– New York City Therapist

Smartphone displaying photo grid

Platforms: Instagram & Facebook

I support Amber with her social media strategy and online engagement to grow her presence and connect with her audience:

  • Content Planning & Scheduling: Built monthly content calendars and managed consistent posting across platforms.

  • Platform-Specific Content Creation: Designed visuals and wrote captions tailored to her tone and services.

  • Community Engagement: Helped foster online interactions with her audience to build trust and visibility.

  • Workshop Promotion: Created and scheduled promotional content for her online stress management workshop, coordinated launch timing, and ensured a cohesive campaign across channels.

Frequently Asked Questions

  • I start with a discovery call or message to understand your needs, goals, and style. Then, I suggest a tailored plan with clear deliverables, and we collaborate using shared tools for smooth communication and progress tracking.

  • I offer flexible packages based on your needs, factoring in the service type, platform size, number of posts per week, and estimated hours. You’ll always get a clear proposal before we begin.

  • I typically dedicate up to 5 hours per week per client. This allows me to give each project focused attention while staying consistent and meeting deadlines.

  • I use Canva, Photoshop, Lightroom, CapCut, Meta Business Suite and the Google Suite to design, edit, and organize everything: from visuals to schedule. I ensure quality, efficiency, and easy collaboration.

  • Yes! I also offer photography, content writing, digital coaching (for freelancers or digital nomads), and even custom travel planning for those looking to blend work and lifestyle.